ANTICIPATING CHANGES IN THE BUSINESS ENVIRONMENT
Business intelligence: prevent risks and capitalise on opportunities, protect company know-how and develop customer base.
Innovation and R&D: develop promising technologies, identify and manage innovative value networks.
Foresight: identify weak signals, establish trends and get ready for future markets.
E-reputation and Communication: identify influential players and assess the opinion of key influencers.
Intelligence also focuses on other key functions such as retail, purchasing and human resources.
Modern data processing must deal with the following realities:
Diversity of sources
Volume and speed of data flows
Our job is to process big data in order to understand the environment.